Flash Action Figure Who Was That Action Figure?

Who was that action figure? - flash action figure

The equipment for the Iron Man movie news, there is something called "The Invincible Iron Man" there is a man who speaks on the shelves of the actions the characters'. How you can still make the flash, but when you actually go into the scene that the blue flash and the number of other measures. Who is this action figure? I think it's DC, and I know who the figure seen before! It is mostly blue and white in the middle range. Ideas?